[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rejza.cz\/spravne-cileny-zpusob-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.rejza.cz\/spravne-cileny-zpusob-reklamy\/","headline":"Spr\u00e1vn\u011b c\u00edlen\u00fd zp\u016fsob reklamy","name":"Spr\u00e1vn\u011b c\u00edlen\u00fd zp\u016fsob reklamy","description":"Je dnes u\u017e televizn\u00ed reklama skute\u010dn\u011b p\u0159edra\u017een\u00fdm p\u0159e\u017eitkem, kter\u00fd nen\u00ed schopen zac\u00edlit na tak po\u010detnou skupinu lid\u00ed, jak j\u00ed je p\u0159edur\u010dov\u00e1no? Ano, do jist\u00e9 m\u00edry to pravda je. Mnoho firem sv\u00e9 reklamn\u00ed obsahy p\u0159en\u00e1\u0161\u00ed na internet, prim\u00e1rn\u011b pak na soci\u00e1ln\u00ed s\u00edt\u011b, kde je mo\u017en\u00e9 provozovat reklamu do zna\u010dn\u00e9 m\u00edry efektivn\u011bji. O tom mimo jin\u00e9 sv\u011bd\u010d\u00ed […]","datePublished":"2021-08-21","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.rejza.cz\/author\/#Person","name":"","url":"https:\/\/www.rejza.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rejza.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rejza.cz\/wp-content\/uploads\/T%C3%BDmov%C3%A1%20pr%C3%A1ce_jkBdx3.jpg","url":"https:\/\/www.rejza.cz\/wp-content\/uploads\/T%C3%BDmov%C3%A1%20pr%C3%A1ce_jkBdx3.jpg","height":0,"width":0},"url":"https:\/\/www.rejza.cz\/spravne-cileny-zpusob-reklamy\/","about":["Business"],"wordCount":411,"articleBody":"        Je dnes u\u017e televizn\u00ed reklama skute\u010dn\u011b p\u0159edra\u017een\u00fdm p\u0159e\u017eitkem, kter\u00fd nen\u00ed schopen zac\u00edlit na tak po\u010detnou skupinu lid\u00ed, jak j\u00ed je p\u0159edur\u010dov\u00e1no? Ano, do jist\u00e9 m\u00edry to pravda je. Mnoho firem sv\u00e9 reklamn\u00ed obsahy p\u0159en\u00e1\u0161\u00ed na internet, prim\u00e1rn\u011b pak na soci\u00e1ln\u00ed s\u00edt\u011b, kde je mo\u017en\u00e9 provozovat reklamu do zna\u010dn\u00e9 m\u00edry efektivn\u011bji. O tom mimo jin\u00e9 sv\u011bd\u010d\u00ed i \u0159ada firem, kte\u0159\u00ed se dnes ji\u017e neboj\u00ed oslovit influencery s nab\u00eddkami spolupr\u00e1ce.  Mnoho za\u010d\u00ednaj\u00edc\u00edch business\u016f se pot\u00fdk\u00e1 s mal\u00fdm finan\u010dn\u00edm rozpo\u010dtem na reklamu, jen\u017ee pr\u00e1v\u011b ta je p\u0159i budov\u00e1n\u00ed kl\u00ed\u010dov\u00e1. Jsou to prim\u00e1rn\u011b z\u00e1kazn\u00edci, kte\u0159\u00ed vykazuj\u00ed zisk a pom\u00e1haj\u00ed za\u010d\u00ednaj\u00edc\u00ed firm\u011b r\u016fst. Ov\u0161em jen m\u00e1lokter\u00e1 firma se v po\u010d\u00e1tc\u00edch nemus\u00ed pot\u00fdkat s mal\u00fdm pov\u011bdom\u00edm. Reklama je proto kl\u00ed\u010dov\u00e1, ale nejen tak ledajak\u00e1. V\u011b\u0159te, \u017ee jde zac\u00edlit na potencion\u00e1ln\u00ed z\u00e1kazn\u00edky i s minim\u00e1ln\u00edm rozpo\u010dtem, ov\u0161em za pomoci efektivn\u00edch prost\u0159edk\u016f. Poj\u010fme si spole\u010dn\u011b p\u0159edstavit n\u011bkter\u00e9 z nich.  PPC kampa\u0148 Pt\u00e1te se, co jeto ppc kampa\u0148 nebo jak vypadaj\u00ed ppc reklamy? Ppc je anglick\u00e1 zkratka vych\u00e1zej\u00edc\u00ed ze slov \u201epay-per-click\u201c v p\u0159ekladu vlastn\u011b platba za kliknut\u00ed. Jedn\u00e1 se o zp\u016fsob reklamy, kdy inzerent plat\u00ed a\u017e za zobrazen\u00ed samotn\u00e9ho inzer\u00e1tu, nikoliv za jeho um\u00edst\u011bn\u00ed na internet. Reklama tak dok\u00e1\u017ee velmi efektivn\u011b zac\u00edlit na konkr\u00e9tn\u00ed skupinu z\u00e1kazn\u00edk\u016f. Inzerent si nav\u00edc m\u016f\u017ee s\u00e1m korigovat sumu, kterou hodl\u00e1 investovat do reklamy. A v neposledn\u00ed \u0159ad\u011b je mo\u017en\u00e9 ihned po spu\u0161t\u011bn\u00ed sledovat m\u011b\u0159iteln\u00e9 v\u00fdsledky.  Soci\u00e1ln\u00ed s\u00edt\u011b Soci\u00e1ln\u00ed s\u00edt\u011b h\u00fdbou sv\u011btem, tak pro\u010d t\u00e9to skute\u010dnosti nevyu\u017e\u00edt ve sv\u016fj prosp\u011bch? Zalo\u017een\u00ed profilu je je\u0161t\u011b dnes s ur\u010dit\u00fdmi omezen\u00edmi zcela zdarma a pravideln\u011b p\u0159id\u00e1van\u00e9 a poutav\u00e9 p\u0159\u00edsp\u011bvky dok\u00e1\u017eou hotov\u00e9 z\u00e1zraky. Na soci\u00e1ln\u00edch s\u00edt\u00edch je v\u0161ak zapot\u0159eb\u00ed b\u00fdt aktivn\u00ed, i d\u00edky tomu bude algoritmus \u010dast\u011bji doporu\u010dovat pr\u00e1v\u011b v\u00e1mi p\u0159idan\u00e9 p\u0159\u00edsp\u011bvky. Pro\u010d nevyu\u017e\u00edt jejich obl\u00edbenost ve v\u00e1\u0161 prosp\u011bch?                                                                                                                                                                                                                                                                                                                                                                                          3.9\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Spr\u00e1vn\u011b c\u00edlen\u00fd zp\u016fsob reklamy","item":"https:\/\/www.rejza.cz\/spravne-cileny-zpusob-reklamy\/#breadcrumbitem"}]}]